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Frito-Lay Jumps into Gluten-Free Craze with New Labels

(NEW YORK) -- Junk food giant Frito-Lay is poised to roll out new labeling this week on a host of snacks -- including Lay's, Doritos, Ruffles, Tostitos and Cheetos -- all of which will be promoted as "gluten-free."

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Marriott Launches Global Creative and Content Marketing Studio

Aims to be the go-to brand publisher for travel entertainment

Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.

"We view this as the opportunity to be the world's largest producer of travel-related content," said David Beebe, Marriott's vp of creative, content marketing and global marketing. The former Disney-ABC Television executive and producer will lead the new initiative.

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Mountain Dew fiasco

shows brand desperately wants street credibility

Christopher Heine. Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today (1/05/13), after suffering similar marketing damage when the family of Emmett Till during the last several days denounced the brand's sponsorship of rap artist Lil' Wayne. The rapper negatively references Till - an African-American who was brutally murdered during 1955 in Mississippi after allegedly harassing a white woman - in his "Karate Chop (Remix)" tune. What's more, both developments come on the heels of Reebok, an Adidas property, firing hip-hop artist Rick Ross for describing what seems to be a date-rape scenario in his lyrics.

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19April Press Release Press Release, the largest online basketball database, resource to player, agents and coaches worldwide has retained Graham Stanley Advertising as agency-of-record.

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NBCU climbs Olympic platforms

Broadcaster eyes live digital streaming to hurdle time zones

NBCU climbs Olympic platforms

By Michael Ventre

As NBCU plans to cover its first Olympics as a Comcast company, the network is aiming to use a number of platforms to wind up on the winner's platform.

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Introducing Generation Jones

Kidnapped, Hijacked or Rescued? Generation Jones Seeks to define those born between 1954 and 1964.

Introducing Generation Jones

I was commuting to Manhattan on Monday and listening to WCBS talk/news radio when I got the news.

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